As an initiative to provide unlimited movie streaming to its customers, Vodafone India has recently entered into a partnership with HOOQ, a video-on-demand service provider. In an official statement released by the operator, it was clarified that the new services will be available to users on Vodafone’s app from where they will be able to access Live TV, latest movies, music videos, etc.
Demand for Entertainment on Smartphones
Telecommunication companies acknowledge the growing demands in the Indian market for smartphone entertainment. According to a research, the time spent on smartphones rose significantly during the period January-March 2017 by 16 percent as a result of strong demand for entertainment apps and media platforms.
Official Statement by Vodafone India
Dipankar Ghoshal, the National Head of Value Added Service (VAS) and Content, Vodafone India said that the average time spent on smartphones on a daily basis is higher than TV, thereby making mobile phones the preferred screen for entertainment. “We find our customers are increasingly seeking enriching and diverse content options” added Ghoshal.
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